In 2021, Lena Morrell booked her first strategic session with us. At the time, her marketing agency was generating $2.8 million annually. While the business had momentum, Lena was still in the trenches—managing every decision, every fire, every moving piece.

Over the next 24 months, she became a consistent presence in both our elite and general strategy sessions. With every session, Lena gained clarity, tools, and confidence—applying insights on leadership, delegation, systems, and growth.

The result?
Her company grew to $8.4 million—and she’s now forecasting $14 million within the next year.

The biggest shift?
Lena doesn’t run her business anymore. She leads it.

“Every session gave me a clear next move,” Lena says. “From building a real executive team to finally getting out of my own way—it changed how I show up as a CEO.”